Choose Your Own Adventure

Questions for Internet journalism teams


選擇你的旅程

给網路新聞團隊的提醒

Twitter: @eads | @nprviz

Email: davideads@gmail.com

Slides: http://recoveredfactory.net/adventure

NPR Visuals

The team I work on


美國國家公共廣播電台(NPR)
視覺團隊

我在這裡工作

Photo: Ryan Kellman / With permission

Visuals at a radio company?!


在廣播公司做新聞?!

Motto: “We make people care.”


我們的座右銘:讓讀者關心新聞報導。

Images are empathy machines


影像能驅動同理心

Images + Internet = Empathy


影像 + 網路 = 同理心

Sequential visual stories


系列視覺故事

Demolished (NPR)
A Photo I Love: #spacetweets (NPR)

Daily charts and maps


每日圖表和地圖

The Urban Neighborhood Walmart (NPR)
The Most Popular High School Musicals (NPR)
Power Problems: Puerto Rico's Electric Utility Faces Crippling Debt (NPR)

Make and edit images and video


編輯照片和製作影音

"Ain't no way you can sit here and be silent" (NPR)
In Search Of The Red Cross' $500 Million In Haiti Relief
President Obama on Iran Deal Opponents

Tell stories with data


透過數據說故事

White House Ban On Militarized Gear For Police May Mean Little (NPR)

Weird experiments


還有奇怪的實驗

Songs We Love 2014 (NPR)
Playgrounds For Everyone (NPR)

How do you make an Internet journalism team?


我們如何打造出網路新聞團隊?

Growing up, I loved “Choose Your Own Adventure” books.


我很喜歡這本美國冒險童書

Photo: Derek Bruff / flickr
Photo: Jennie Adams

“Choose Your Own Adventure” books taught kids to imagine possibilities.


這本童書教導小孩去想像各種可能

Photo: Jennie Adams

Some choices will end the book, but most keep the story going.


某些選擇會讓故事畫上句點。然而,絕大多數的選擇會讓故事繼續走下去。

There are not always right and wrong answers, but there are always choices.


過程中沒有對或錯,但總有選擇。

“I have no idea what I’m doing”

A popular meme meant to convey humility


我完全不知道我在幹嘛

網路流行圖把人性摸得很透徹

Giphy

Not true.
We do know what we’re doing.


但不完全正確。
我們團隊完全知道自己在幹啥。

We’re trying to figure out what good Internet journalism means and how to make it.


我們嘗試去找出什麼才是好的網路新聞、
以及如何製作到位。

Choose, learn, choose some more.

Internet journalism circa 2015


我們先選擇一個方向,在過程中學到一點,
然後面對更多選擇。

Giphy

We can tell great stories


我們能說很多好故事。

We just have to choose our own adventure.


但首先得選擇方向。

Start with why


就從「為什麼」開始吧

Why do you make Internet journalism?


為什麼要做網路新聞?

The why shapes how you do things.


「為什麼」會決定你「如何做」。

NPR Visuals exists to make people care. So our top priority is our audience.


NPR視覺團隊的存在是要讓人們關心新聞。
所以我們首要考量的是觀眾。

Design thinking


設計思考

Perpetually underrated


持續被低估的思維

User-centered design questions

  1. Who are our users?
  2. What are their needs?
  3. How do we fulfill their needs?
  1. 誰是我們的使用者?
  2. 他們的需求?
  3. 我們如何滿足他們的需求?

Good design makes us feel


好的設計會讓讀者有感

Life after Death (NPR)

Design is analysis


設計是一種分析

These maps are pretty, but they don’t tell the story very well


這地圖很美,但沒有把故事說清楚

These charts do tell the story


這圖表卻說明白了

Post-Katrina New Orleans Smaller, But Population Growth Rates Back On Track (NPR)
Post-Katrina New Orleans Smaller, But Population Growth Rates Back On Track (NPR)

Design is planning


設計是一種事前計劃

Borderland (NPR)
Geografia Del Dolor (Monica Gonzalez/Periodistas De A Pie)

Good design is accessible


好的設計讓人親近

These maps turn into animations on mobile devices


這些地圖在行動裝置上改用動畫呈現

The Urban Neighborhood Walmart (NPR)

If it doesn’t work on mobile, it doesn’t work


如果沒辦法在行動裝置上呈現,作品就不成功

The Urban Neighborhood Walmart (NPR)

Good design changes how we see


好的設計,改變我們的觀看方式

You Draw It: How Family Income Predicts Children’s College Chances (New York Times)
You Draw It: How Family Income Predicts Children’s College Chances (New York Times)
You Draw It: How Family Income Predicts Children’s College Chances (New York Times)

The team


團隊建立

Who is on your team?


我們團隊包含了誰?

Photo: abcrumbley (Flickr)

@nprviz

  • Designers (3)
  • Developers (3)
  • Photographers & videographers (3)
  • Editors & project managers (4)
  • 設計師
  • 工程師
  • 平面和動態攝影師
  • 編輯及專案經理

Who are you accountable to?


團隊隸屬於?

@nprviz

Accountable to newsroom editors because we are journalists


我們向編輯台報告,因為我們是記者。

What are you built to do?


成立是為了?

DIME magazine

@nprviz

  • Embedded data graphics
  • Sequential visual stories
  • Handle photos for newsroom
  • Special products
  • 數據圖表
  • 系列視覺故事
  • 影像處理
  • 新聞產品製作

What are your rituals?


你們每天例行公事?

Giphy

@nprviz

  • Daily scrum meeting (5 minutes!)
  • Weekly iteration reviews
  • Weekly team planning
  • Retrospectives after every project
  • Quarterly retrospectives
  • 每日例行會議(只有5分鐘!)
  • 當週工作回顧
  • 當週工作計劃討論
  • 已完成作品回顧和分析
  • 每季作品回顧分析

What are your rhythms?


製作的節奏是?

Giphy

@nprviz

  • Fast track (1-3 day projects): images, maps and charts
  • Medium track (1-3 week projects): Look at This photo blog
  • Slow track (2-6 week & ongoing): applications & architecture
  • 短期(1-3天完成): 每日照片、每日圖表
  • 中期(1-3天完成): 經營Look at This影像部落格
  • 長期(2-6周完成、甚至持續進行): 新聞應用和資訊架構

What do you celebrate?


你們會為什麼感到高興?

Giphy

@nprviz

Making people care. (How do you measure that?)


讓讀者在乎我們的報導(但怎麼衡量?)

Working with data


數據處理

How was your data gathered?

Someone had to make it.


你們怎麼取得數據?

總得有人生出數據

Giphy

What does your data mean?

Avoid easy conclusions.


手上的數據告訴你什麼?

避免簡化結論

chzbgr
The Truth About America's Graduation Rate (NPR)
Crime and Punishment Chicago (Smart Chicago Collaborative)

What data can you liberate?

The best stuff isn’t free.


你能透過數據解放什麼訊息?

天下沒有白吃的午餐

Police Shootings (Washington Post)
26th y California (Chi Town Coding Crew)

Where’s the money?

There’s usually money.


錢被藏在哪?

故事背後通常都跟「錢」脫不了關係

Walmart Abroad (New York Times)

The technology


科技

What do you want to maintain?


你希望保持什麼?

Less is more

  • Static sites
  • Static sites
  • Static sites
  • App Template, Tarbell, Jekyll, Middleman
  • 靜態網站
  • 靜態網站
  • 靜態網站
  • App模版, Tarbell, Jekyll, Middleman

Work in public

Open source as much as possible


讓大家知道你在做什麼、也能同時參與

採用愈多開源愈好

Goals


目標

Where are we going? How will we know when we got there?


到底要往何處去?我們怎麼知道自己抵達了?

Happy, diverse teams


工作愉快、團隊成員組成多元

Honest, impactful stories


製作誠實且無懈可擊的故事

Sustainable growth

Or just survival.


團隊能永續成長

或能生存就好

Postscript


後記

Ida Tarbell

My matron saint of journalism


美國調查記者先驅Ida Tarbell

我的新聞守護神

Wikimedia Commons

Tarbell wrote History of the Standard Oil Company, which helped bring down oil tycoon John D. Rockefeller


Tarbell曾寫過《標準石油歷史》,
這本書揭露石油大亨洛克斐勒壟斷市場、
最後使得洛克斐勒下台

Public domain

Ida Tarbell even watched me get married


Tarbell甚至看著我結婚

“The power to create breaks all barriers”


「創造的力量,能打破所有阻礙。」

You can tell a great story


你能夠說一個好故事

We have to collaborate to order to create


為了要創造這樣的好故事,我們必須學會合作。

Twitter: @eads | @nprviz

Email: davideads@gmail.com

Slides: http://recoveredfactory.net/adventure